You’re getting ready for the next promotion when someone asks, “Do we have enough stock?”
Your best-selling bag is almost sold out. Another colour barely moved last month, and there are still boxes of it in the storeroom. Meanwhile, your supplier needs two weeks to send the next delivery.
These are familiar decisions for an e-commerce team. The sales figures are there, but finding time to go through them between orders, customer messages and campaign planning can be difficult.
Zetpy’s AI sales and inventory insights give you a starting point: a closer look at your sales patterns and a weekly view of which products need attention.
Look beyond the sales total
A good sales month is encouraging. Before you plan around it, though, it helps to know what happened.
Were orders strong throughout the month, or did most come in during a short promotion? Do customers tend to buy at certain times? How did this period compare with the previous one?
With Zetpy AI Sales Trend Analysis, you can filter sales by marketplace, account, period, date, order status and metric with a click. Charts and AI-generated insights help you explore order activity by hour and day, compare periods and spot sales peaks. Explore Zetpy’s AI sales trend.
For example, you might notice that evening orders were stronger during your last campaign. That could be worth testing when you schedule your next promotion.
Before changing the schedule, check what else was happening. Perhaps you ran a livestream that evening or offered a voucher for a few hours. Those details matter when deciding whether a pattern is likely to repeat.
Give stock planning a place in your week
It’s easy to put off a stock review when there are orders to pack. Then a popular item runs low, and you’re chasing your supplier for an urgent delivery.
Zetpy Inventory Insight Email analyses the past 90 days of inventory activity and sends a weekly summary highlighting fast-moving products, slow movers and items that may need restocking. It also includes an Excel report for a closer review. Read about Inventory Insight Email.
Use that email as a reminder to sit down with whoever handles purchasing and check the products that have been flagged.
If a supplier needs 14 days to deliver, will your available stock last until then? Is another shipment already on the way? Are you about to include the item in a promotion?
Answering these questions before placing an order can help you choose a quantity that fits what’s happening in your business.
A slow seller needs a closer look
Let’s go back to the bags.
Suppose the black version sells steadily, but the green version has barely moved. Before reordering, it’s worth treating them separately.
For the black bag, check how many are left and when the next delivery can arrive.
For the green bag, open the listing. Does the main photo show the colour clearly? Can customers tell how big the bag is? Is the price still suitable compared with similar products?
You might decide to improve the photos, clarify the description or try a small promotion. You may also decide to hold off on buying more until you see whether those changes make a difference.
The report helps you notice the slow mover. Looking at the product and its listing helps you work out what to do about it.
Leave the review with something to do
A stock review is more useful when everyone knows what happens next.
Keep a short action list. For example:
- Purchasing: Confirm the supplier’s delivery date for the black bag.
- Listing team: Update the green bag’s main photo to attract more customers or bundle it with another fast selling product.
- Marketing: Test an evening promotion and review the results afterwards.
Give each action an owner and a date. At the next review, check what was done and whether anything changed.
You don’t have to go through your entire catalogue in one sitting. Start with the products that need attention most, then build from there.
See how it fits your team
If preparing reports takes up more time than discussing what to do next, we can show you how Zetpy’s AI Sales Trend Analysis and Inventory Insight Email work.
Bring along the questions your team usually asks about sales and restocking. We’ll walk through the features with those in mind.
