If you are selling on TikTok Shop Malaysia, there is an important update regarding your store’s fee structure. To ensure your business remains profitable and your operations stay smooth, here is everything you need to know about the new Platform Support Fee.

What is the Platform Support Fee?

Starting from 15 February 2026 (00:00 GMT+8), TikTok Shop Malaysia will introduce a fixed Platform Support Fee of RM0.50 (RM0.54 inclusive of 8% SST) for every successfully delivered order.

Unlike the commission fee, which is percentage-based, this is a flat fee per order, regardless of how many items are in the parcel or the total value of the order.

Here is an example given by TikTok Shop.

Why is TikTok Shop doing this?

According to TikTok Shop Academy, this fee is part of a broader strategy to reinvest into the ecosystem. The funds will be used to improve:

– Seller Center Tools: Better features for managing your shop.

– Logistics & Infrastructure: Faster and more reliable shipping.

– User Experience: Driving more traffic and better buyer protection to increase your conversion rates.

What You Can Do in Zetpy

To stay ahead of these changes, use Zetpy’s powerful automation tools to manage your margins and simplify your bookkeeping:

– Bulk Update Your Prices: A flat fee of RM0.54 per order can eat into margins, especially for low-priced items. Use Zetpy’s TikTok Shop Bulk Price Edit feature to adjust your prices across your entire catalog in just a few clicks.

– Create Profitable Bundles: Since the fee is charged per order (not per item), bundling products is a smart move. Use Zetpy Product Bundles to create attractive combinations that encourage larger cart sizes, effectively spreading the flat fee across multiple items.

– Monitor Real-Time Inventory: With TikTok’s increased investment in traffic, expect more orders! Use Zetpy to sync your stock across TikTok Shop, Shopee, and Lazada in real-time to avoid overselling and maintain a high seller rating.

Are there any exemptions?

The good news is that TikTok Shop is offering exemptions to support new sellers and SMEs. You might not have to pay this fee if you fall into these categories:

1. New Marketplace Sellers: You are exempted for the first 120 days after your first product listing.

2. SME/Small Sellers: You are exempted if, in the previous 30-day assessment period, you had:

   • 100 or fewer completed orders; OR

   • Between 101 to 200 orders with a total GMV of not more than RM3,000.

3. Essential Categories: Orders containing items like Bakery Ingredients, Fresh & Frozen food, Groceries, and certain Textbooks are exempted.

Key Dates to Remember

• Assessment Period: Evaluation happens on the 16th of every month.

• Implementation Date: 15 February 2026.

For more information, you can visit the official post from TikTok Shop

To our valued Zetpy sellers, we want to keep you informed about the latest platform updates to ensure your business operations run smoothly.

Shopee Malaysia has released an important announcement regarding revisions to the Marketplace Commission Fees, which will be effective starting 1 February 2026. Staying ahead of these changes is key to maintaining a healthy and sustainable e-commerce business.

Key Updates

As part of the platform’s periodic reviews, the commission structure for local Marketplace sellers (Non-Shopee Mall) is being adjusted.

• Effective Date: 1 February 2026

• The Update: A revision in the commission percentage for successful orders.

• Details: The specific percentage varies depending on your product category (e.g., Fashion, Electronics, Lifestyle).

We encourage all sellers to review the official Shopee Seller Education Article to see the specific rates applicable to your shop’s categories.

Optimizing Your Strategy

Updates to fee structures are a natural part of the dynamic e-commerce landscape. This is a great opportunity to audit your current product listings and pricing strategies.

Reviewing your cost structure ensures that you continue to offer great value to your customers while maintaining the margins necessary to grow your business and invest in marketing or new inventory.

What Seller can do now?

Adapting to platform changes should be simple and efficient. Zetpy provides the tools you need to manage these updates seamlessly across all your sales channels:

• Effortless Price Updates: If you decide to adjust your pricing strategy, Zetpy’s Bulk Edit feature allows you to update product prices across your entire Shopee store in just a few clicks, saving you valuable time.

• Recalculate your real profit : the cost of your product Include: Transaction fee, Service fee, Campaign costs and Shipping subsidies. Update the latest pricing before Shopee marketplace commission adjustment reflects.

• Centralized Control: Manage your orders, inventory, and product details from one single dashboard, giving you more time to focus on what matters most – growing your brand.

Conclusion

Preparation is the key to success. We recommend logging into your Seller Centre to review the new rates and using Zetpy to implement any necessary changes before February 1st.

Ready to optimize your store? Log in to Zetpy today.

Hi everyone!

We are expanding our infrastructure to improve performance. To ensure your WooCommerce store continues to sync without interruption, please add our new IP address to your firewall (Wordfence, Cloudflare, etc.) or server settings before the deadline below.

What do I need to do?

If you use a security firewall (like Wordfence, Cloudflare, or Sucuri) on your WooCommerce store, you need to ADD our new IP address to your “Allow List” (Whitelist).

Here are the details to copy and paste:

• New IP Address: 18.136.44.161

• Deadline: 5 January 2026

⚠️ Important Note

Please DO NOT delete any old Zetpy IP addresses. Just add this new one to the list. We need both the old and new addresses to keep your connection working perfectly.

Need help?

If you aren’t sure how to do this or don’t know if this applies to you, just reply to this email or contact us at support@zetpy.com. We are happy to help!

Thanks for growing with us!

The Zetpy Team

The dust has settled on 11.11, and the numbers are in. At Zetpy, we crunched the aggregate transaction data from this year’s Singles’ Day and benchmarked it against our 2024 records to understand exactly how the modern customer’s behavior has evolved.

Here is the breakdown of the 11.11 performance compared to 2024, and what you should learn from it for 12.12.

1. The “Voucher Wars” Dictate the Schedule

We always knew the midnight launch was important, but the year-over-year data proves that timing is one of the most critical factor in volume growth.

The Two Key Waves

– 00:00 AM (The Midnight Rush): As expected, the moment the clock struck twelve, orders surged by +44.75% compared to the year 2024. This massive increase is driven entirely by consumers camping for platform vouchers and “12 AM – 2 AM” exclusive deals, a behavior that has intensified significantly since last year.

– 07:00 AM (The Morning Commute): This is the surprise winner. While sellers slept, buyers woke up. We saw a +48.38% spike at 7:00 AM compared to year 2024. This suggests a growing trend of a “second wave” of buyers checking their phones immediately upon waking up to grab what’s left.

The Red Zones

As for comparing to last year data, below are the 2 timeframe that buyer intention has dropped the most.

– 02:00 AM: After the 2-hour voucher window closes, traffic crashes hard, dropping by -68.68%.

– Mid-Day Slump: Interestingly, 11:00 AM to 12:00 PM saw significant dips (-21% to -40%). Shoppers are likely busy working or heading to lunch, not checking out carts.

2. The Platform Shift: Brand Power & Cross-Border

If you relied solely on the same strategy as 2024, you likely missed the biggest growth pockets. The data shows a massive shift toward “Brand.com” stores and cross-border sales this year.

Shopify: The Breakout Star

– Growth: A massive +338.76% surge compared to 2024.

– The Insight: Shoppers are becoming much more comfortable buying directly from official brand stores (Brand.com) during big sales.

Shopee Singapore is also growing significantly

– Shopee Singapore: Recorded a growth surge of +128.84% vs 2024.

– Shopee Malaysia: Still strong with +58.15% growth vs 2024.

– The Insight: The growth rate in Singapore was more than double that of Malaysia compared to last year’s figures. This indicates a massive opportunities for cross border sales to Shopee SG.

3. Wait… What About the Days Before & After?

While everyone focuses on the midnight madness of 11.11, our data spotted a hidden trend.

The Pre-Game (Nov 10): A massive +48.3% YoY jump! 🚀 Shoppers aren’t waiting anymore, they are shopping earlier instead; they are securing carts early with the sales peaking at 8:00 PM

The Aftermath (Nov 12): A solid +10.6% increase compare to last year.

4. So, Where Did the Sales Go?

We tracked performance across the full 3-day period (Nov 10–12), and the year-on-year growth winners were clear. While marketplaces remain strong, “Brand.com” webstores stole the show:

• Shopify: ⬆️ +290.7% ( The massive winner!)

• Shopee SG: ⬆️ +178.7%

• Shopee MY: ⬆️ +73.9%

• WooCommerce: ⬆️ +41.8%

The Insight: Again, This shows shoppers aren’t just browsing marketplaces anymore. Instead,  they are purchasing from official brand websites (Shopify/WooCommerce) more than ever for big campaigns.

5. What’s next?

Based on this 11.11 intelligence, here is what you can consider to do for the upcoming double-digit sales:

1. Start the Party Early  Don’t wait for midnight. The data proves shoppers are locking in deals the night before. Schedule your “Pre-Hype” emails and social posts to hit right at 8:00 PM on the day before the double digit sale to capture that early surge.

2. Don’t Ignore Your Webstore: With Shopify exploding (+290%) and WooCommerce growing steady (+41%) over the 3 days period, the data proves customers are ready to buy direct. Don’t just treat your website as a backup catalog. Create exclusive “Webstore Only” bundles with Zetpy Bundle feature that shoppers can’t find on marketplaces to drive higher margins and capture this traffic.

3. Turn on Cross-Border Selling: If you haven’t sell your products to Shopee SG yet, do it now. You are leaving +128% year-over-year growth on the table. Zetpy support syncing to Shopee SG as well. saving you the hassle of managing the stock and processing the orders manually. As for Shopee SG sellers, You can also extend your reach and boost your sales further to Shopee MY and manage them under 1 platform using Zetpy as well.

4. Staff for the 7 AM Shift: Everyone stays up for midnight, but who is managing customer service at 7:00 AM? That is your second biggest peak—make sure you have chat support ready. Utilize our Zetpy Multichat also can help you improve the efficiency of managing multiple platforms chat.

We hope that this analytics will give you some insights that help to grow your business further. See you at 12.12!