11.11 Zetpy Analytic: What our Data Reveals vs. 2024

The dust has settled on 11.11, and the numbers are in. At Zetpy, we crunched the aggregate transaction data from this year’s Singles’ Day and benchmarked it against our 2024 records to understand exactly how the modern customer’s behavior has evolved.

Here is the breakdown of the 11.11 performance compared to 2024, and what you should learn from it for 12.12.


 

1. The “Voucher Wars” Dictate the Schedule

We always knew the midnight launch was important, but the year-over-year data proves that timing is one of the most critical factor in volume growth.

The Two Key Waves

– 00:00 AM (The Midnight Rush): As expected, the moment the clock struck twelve, orders surged by +44.75% compared to the year 2024. This massive increase is driven entirely by consumers camping for platform vouchers and “12 AM – 2 AM” exclusive deals, a behavior that has intensified significantly since last year.

– 07:00 AM (The Morning Commute): This is the surprise winner. While sellers slept, buyers woke up. We saw a +48.38% spike at 7:00 AM compared to year 2024. This suggests a growing trend of a “second wave” of buyers checking their phones immediately upon waking up to grab what’s left.

The Red Zones

As for comparing to last year data, below are the 2 timeframe that buyer intention has dropped the most.

– 02:00 AM: After the 2-hour voucher window closes, traffic crashes hard, dropping by -68.68%.

– Mid-Day Slump: Interestingly, 11:00 AM to 12:00 PM saw significant dips (-21% to -40%). Shoppers are likely busy working or heading to lunch, not checking out carts.


 

2. The Platform Shift: Brand Power & Cross-Border

If you relied solely on the same strategy as 2024, you likely missed the biggest growth pockets. The data shows a massive shift toward “Brand.com” stores and cross-border sales this year.

Shopify: The Breakout Star

– Growth: A massive +338.76% surge compared to 2024.

– The Insight: Shoppers are becoming much more comfortable buying directly from official brand stores (Brand.com) during big sales.

 

Shopee Singapore is also growing significantly

– Shopee Singapore: Recorded a growth surge of +128.84% vs 2024.

– Shopee Malaysia: Still strong with +58.15% growth vs 2024.

– The Insight: The growth rate in Singapore was more than double that of Malaysia compared to last year’s figures. This indicates a massive opportunities for cross border sales to Shopee SG.


 

3. Wait… What About the Days Before & After?

 

While everyone focuses on the midnight madness of 11.11, our data spotted a hidden trend.

The Pre-Game (Nov 10): A massive +48.3% YoY jump! 🚀 Shoppers aren’t waiting anymore, they are shopping earlier instead; they are securing carts early with the sales peaking at 8:00 PM

The Aftermath (Nov 12): A solid +10.6% increase compare to last year.

 


 

4. So, Where Did the Sales Go?

We tracked performance across the full 3-day period (Nov 10–12), and the year-on-year growth winners were clear. While marketplaces remain strong, “Brand.com” webstores stole the show:

  • Shopify: ⬆️ +290.7% ( The massive winner!)

  • Shopee SG: ⬆️ +178.7%

  • Shopee MY: ⬆️ +73.9%

  • WooCommerce: ⬆️ +41.8%

The Insight: Again, This shows shoppers aren’t just browsing marketplaces anymore. Instead,  they are purchasing from official brand websites (Shopify/WooCommerce) more than ever for big campaigns.

 


 

5. What’s next?

Based on this 11.11 intelligence, here is what you can consider to do for the upcoming double-digit sales:

  1. Start the Party Early  Don’t wait for midnight. The data proves shoppers are locking in deals the night before. Schedule your “Pre-Hype” emails and social posts to hit right at 8:00 PM on the day before the double digit sale to capture that early surge.
  2. Don’t Ignore Your Webstore: With Shopify exploding (+290%) and WooCommerce growing steady (+41%) over the 3 days period, the data proves customers are ready to buy direct. Don’t just treat your website as a backup catalog. Create exclusive “Webstore Only” bundles with Zetpy Bundle feature that shoppers can’t find on marketplaces to drive higher margins and capture this traffic.

  3. Turn on Cross-Border Selling: If you haven’t sell your products to Shopee SG yet, do it now. You are leaving +128% year-over-year growth on the table. Zetpy support syncing to Shopee SG as well. saving you the hassle of managing the stock and processing the orders manually. As for Shopee SG sellers, You can also extend your reach and boost your sales further to Shopee MY and manage them under 1 platform using Zetpy as well.

  4. Staff for the 7 AM Shift: Everyone stays up for midnight, but who is managing customer service at 7:00 AM? That is your second biggest peak—make sure you have chat support ready. Utilize our Zetpy Multichat also can help you improve the efficiency of managing multiple platforms chat.

 

We hope that this analytics will give you some insights that help to grow your business further. See you at 12.12!

The Hidden Risks of Manual AutoCount Order Entry in Peak Sales Season

Why Manual Key-In Leads to Accounting Errors, Especially During 12.12, Christmas and New Year Sales

If you’ve ever survived 11.11, 12.12 or Christmas sales, you know the chaos: orders coming in non-stop, staff working overtime and someone still stuck manually keying Shopee or Lazada orders into AutoCount.

This is when mistakes explode.
Wrong stock. Wrong amounts. Duplicate invoices. Missing entries.
And suddenly your year-end numbers don’t make sense.

It’s not your team’s fault. Manual entry simply can’t keep up with peak-season speed. The more orders you have, the higher the risk of accounting errors, overselling and frustrated customers.

The good news is: all of this can be reduced significantly.
Automation removes the stress. It keeps your stock accurate, your reports clean and your team free from burnout.

If you want the next 12.12 or Christmas season to run smoothly, keep reading – or just message us now and we’ll show you how Zetpy syncs all your marketplace orders into AutoCount automatically.


 

When Big Sales Hit, Manual Entry Simply Cannot Keep Up

During peak sales, it’s normal for orders to jump three to ten times higher than usual. Your team is trying to type faster, switch between screens, chase customers, check SKUs and calculate fees all at the same time.

Under this pressure, mistakes are unavoidable, such as:

– Typing the wrong quantity

– Selecting the wrong item

– Entering the wrong customer

– Missing a discount or voucher

– Forgetting a cancellation

– Applying the wrong shipping amount

Small errors like these can lead to big problems. You end up with wrong stock, wrong profit, wrong accounting and reports that simply do not match reality.

When hundreds of orders are coming in, accuracy becomes almost impossible.


 

Duplicate Entries and Missing Orders Happen Easily

Peak season inside any SME is chaotic.
Staff are tired, rushing and juggling too many tasks at the same time.

It’s common for someone to accidentally key in the same order twice, forget that they entered it yesterday, mix up cancelled orders with completed orders 0r two staff members handle the same batch without realising it.

Before you know it, you have duplicated invoices, wrong stock deduction and sales figures that don’t match your marketplace statements. Fixing this mess can take hours or even days.


 

Year-End Closing Becomes Slower and More Stressful

The end of the year is already busy for your accounting team. They need to prepare:

– Month-end closing and Annual closing

– Stock take

– Supplier reconciliation

– Marketplace commission reports

– Year-end revenue checks

If they still need to manually key in hundreds or thousands of orders from 12.12 and Christmas, everything slows down. Reports become inaccurate, stock doesn’t tally and cash flow becomes harder to plan.

Your business enters the new year with messy numbers and a team that is completely drained.


 

Manual Key-In Leads to Staff Burnout

During big sales weeks, your team often works late nights, weekends and deals with high pressure. Manual key-in only makes it worse.

It is repetitive, tiring and mentally draining.
One small mistake can cause even more work.
Staff become frustrated and stressed.
Tension increases between teams like warehouse, finance and operations.

Your people are tired, and that affects everything.


 

Automation Fixes All of These Problems Instantly

This is why more sellers switch to Zetpy and AutoCount integration. Automation removes the stress and the risk.

Here is what happens when you let Zetpy handle the heavy work:

– Orders sync automatically from all marketplaces into AutoCount

– Stock updates stay accurate across Shopee, Lazada, TikTok Shop, Shopify and WooCommerce

– Discounts, vouchers and shipping fees  are all captured correctly

– Zero manual key-in means zero typos and zero missing orders

– Month-end and year-end closing becomes smoother and faster

– Your team gets back hours of time every day

Automation gives your business speed, accuracy and peace of mind.


 

Final Thoughts: Manual Entry Is the Silent Killer of Year-End Sales

When sales are at their peak, every mistake becomes bigger and more painful.

Manual key-in leads to wrong stock, overselling, customer complaints, duplicate entries, inaccurate profit, delayed accounting, stressed teams and frustrated business owners.

But once you automate:

– You save time and reduce human errors.

– You run smoother operations as the process flow is now simpler.

– Your reports stay accurate

– Your team stays motivated

– Your business grows without chaos

Peak season should grow your revenue, not increase your headaches.


 

Make Your Next Peak Season Stress-Free With Zetpy + AutoCount

If you want to get rid of manual key-in and prepare your business for the busiest sales months of the year, we’re ready to help.

👉 Book a free demo
👉 Or WhatsApp us for a quick walkthrough

Your next 12.12 or Christmas sale can be your easiest one yet.

Zetpy Maintenance : TikTok Shop Category Structure Update (17 November 2025)

Zetpy Scheduled Maintenance: Supporting New TikTok Shop Category Structure Update

 

TikTok Shop is rolling out an update to improve product accuracy and search results. They’re expanding product categories from 3 levels to up to 7 levels, giving sellers clearer and more detailed category options.

Example,

Now: Home Supplies > Home Care Supplies > Home Fragrances (3 level)

New: Home Supplies > Home Care Supplies > Home Fragrances > Air Fresheners > Refills (5 levels)

 

This update affects all sellers in SEA, EU, and the UK, including local and cross-border merchants.


 

Zetpy Scheduled Maintenance (Important)

To support TikTok’s new category upgrade, Zetpy will be performing a scheduled maintenance tonight.

🕒 17 November 2025 , 9:00 PM to 12:00 AM

During this window, the following TikTok Shop functions inside Zetpy will be temporarily paused:

• Import products from TikTok Shop
• Add new products to TikTok Shop
• Edit or resync existing products to TikTok Shop

These features will resume automatically once maintenance is completed.


 

We’ve Got You Covered

Don’t worry!  no action is needed on your side.
Once the maintenance is done, your TikTok product syncing will continue as normal.

Thank you for your patience and understanding! 💙

Should you have any questions, do let us know at support@zetpy.com

Want to know how Zetpy can help streamline your TikTok Shop and other online marketplaces?

Book a Demo today! 

5 Smart Ways to Reduce Overselling on Shopee, TikTok Shop, Lazada & Brand.com (Must-Read for SME Sellers)

🛒 5 Ways to Reduce Overselling on Shopee, TikTok Shop, Lazada & Brand.com

 

Managing multiple online stores on Shopee, TikTok Shop, Lazada, WooCommerce, Shopify and Magento can be exciting and also chaotic. Many businesses struggle with overselling, delayed stock updates, and mismatched inventories across platforms.

Here’s how to reduce overselling and keep your inventory accurate across every channel.


 

1. Use a Centralized Inventory Management System

Manually updating product stock on every platform is risky. A centralized inventory sync tool lets you manage Shopee, Lazada, TikTok Shop, WooCommerce, Shopify, and Magento in one place.
This ensures every sale automatically updates your total available stock – preventing duplicate or outdated listings.

🔗 Learn more about multi-channel stock sync solutions from Zetpy.


 

2. Maintain a Stock Buffer for Safety

You can also keep a small stock buffer as reserve stock. (e.g., list 95 units instead of 100).
This prevents double-selling when multiple customers check out simultaneously or when platform delays occur.

In Zetpy, we allow our user to set the reserve stock and Zetpy will automatically deduct the reserve stock and sync it to the linked online marketplaces and brand.com.


3. Update you stock once before Campaigns

Major campaigns like 11.11, 12.12, or Christmas Sales create sales spikes.
Set a timeline to update your stock once before the campaigns so that your online stores and brand.com reflects accurate stock levels to reduce the risk of overselling.

With Zetpy’s improved Bulk Stock Update, you can update stock by channel or status and get instant results — valid products update smoothly, while any errors are highlighted and downloadable for easy correction. You’ll also see a full success/error summary, helping you maintain 100% accurate stock and prevent overselling effortlessly.


 

4. Connect Offline and Online Channels

For SMEs running both a physical store and multiple online channels like Shopee, Lazada, TikTok Shop, Shopify and WooCommerce, keeping stock accurate everywhere can be difficult. When your POS system such as Xilnex or StoreHub updates your inventory, those changes must appear instantly across all platforms to avoid overselling.

With Zetpy, every stock update in your POS system automatically syncs to your connected marketplaces. This eliminates manual adjustments, reduces human mistakes and keeps your inventory accurate even during peak sales periods.


 

5. Automate Your Accounting and Order Updates

Integrating with accounting systems like AutoCount, Xero, and QuickBooks Online (QBO) helps streamline invoices, sales orders, and stock adjustments.
This saves time and keeps your reporting accurate — all while reducing human error.


 

Final Takeaway

Preventing overselling isn’t about luck. It’s about automation and using the correct smart tools.
With Zetpy, you can connect all your sales channels, accounting systems, and chats – ensuring smooth operations without manual headaches.

👉 Check out our latest promo here and learn how Zetpy can help out your business!

🛠️ Zetpy Scheduled Server Maintenance – Preparing for 11.11

🛠️ Zetpy Scheduled Server Maintenance – November

To ensure peak performance during the 11.11 Mega Sale, Zetpy will conduct scheduled maintenance at the times below:

Maintenance Windows

– 9 November 2025 (Sat) — 12:00 AM–2:00 AM

– 14 November 2025 (Fri) — 12:00 AM–2:00 AM

🔒 Important seller advisory

– Do not conduct any bulk stock updates or product detail changes starting from 8:00PM on 8 November 2025 and 13 November 2025 until maintenance is completed.

– Wait until the maintenance is fully completed before resuming updates.

✅ Why This Maintenance Matters

These upgrades are designed to:

– Improve platform stability and speed during peak shopping events.

– Ensure faster and more reliable product & order sync across marketplaces.

– Reduce the risk of overselling, downtime, or sync errors during high order volumes.

By strengthening our systems ahead of 11.11, we aim to give all sellers a smoother, more reliable selling experience.

Thanks for your understanding as we prepare the platform for your biggest sales moments. 💛

👉 For assistance, reach us anytime at support@zetpy.com.

Lazada 11.11 System Downtime: Key Dates & Tips for Zetpy Users

⚠️ Lazada 11.11 API Downtime – Important Notice for Zetpy Users

Hi Sellers,

Lazada has announced scheduled API downtime in preparation for the 11.11 mega sales event, which will temporarily affect integration services between Lazada and connected platforms – including Zetpy.


 

🕒 When the Downtime Happens

According to Lazada’s official update, the downtime will occur as part of their system preparation and maintenance window leading up to 11 November 2025.

【SG/MY/PH】Downgrade Time Period as UTC+8 Time:

2025-11-10 19:30:00 ~ 2025-11-10 20:30:00

2025-11-10 23:30:00 ~ 2025-11-11 00:30:00

【TH/VN/ID】Downgrade Time Period as UTC+8 Time:

2025-11-10 20:30:00 ~ 2025-11-10 21:30:00

2025-11-11 00:30:00 ~ 2025-11-11 01:30:00


 

🚫 What Functions May Be Affected

During the downtime, you may experience temporary disruptions on Lazada-connected features in Zetpy:

  • Stock Update – Stock changes from Zetpy might not be reflected immediately on Lazada.

  • Product Update – Editing or pushing product data to Lazada could fail or be delayed.


 

🕒 Other Key Downtime Window

  • Nov 10, 2025 (19:30) – Nov 11, 2025 (01:30)
    ⚠️ Sellers will be unable to create Global Products during this period.
  • Nov 6, 2025 (00:00) – Nov 11, 2025 (23:59)
    ⚠️ Any Brand Registration approvals made during this window will only appear after the downtime ends.


 

✅ What You Can Do

Don’t worry – Here’s how you can prepare:

  1. Avoid making bulk updates (product, price, stock) during the downtime period.

  2. Process pending orders early to prevent shipment delays.

  3. Please update your stock at least two hours before the update/downtime starts.

💡 Zetpy Tip

If you’re running flash deals or campaigns during the 11.11 event, plan your sync and updates at least 24 hours before the downtime begins to minimize disruption.


 

Stay tuned for updates inside Zetpy or our Facebook page as we’ll keep you informed throughout the downtime period.

🧡 Thank you for your patience and understanding  and all the best for your 11.11 sales performance!