How to Sell on Shopee 2024

Are you new to selling online, especially on e-marketplaces? Shopee is an excellent platform to consider due to its ease of use and wide reach. Here’s a comprehensive guide to help you get started and succeed on Shopee Malaysia.

Why Choose Shopee?

Shopee’s mobile-first approach and user-friendly interface make it a top choice for both buyers and sellers. It remains the most popular e-commerce app in Malaysia, ranking highly on both the Apple App Store and Google Play Store.

Who Can Sell on Shopee Malaysia?

Shopee welcomes a diverse range of sellers, creating an inclusive and vibrant marketplace. Whether you’re an individual or a business, Shopee has a spot for you:

Individuals: Aspiring sellers with valid Malaysian identification can register as individual sellers. This allows you to explore entrepreneurial ambitions, showcase unique products, and grow your business.

Businesses: Registered companies in Malaysia are encouraged to join Shopee, providing opportunities to reach a broad customer base, enhance brand visibility, and drive sales growth.

Types of Sellers on Shopee Malaysia

Shopee Malaysia offers several types of seller accounts to cater to different levels of sellers, each with its own set of criteria and benefits. Here’s a breakdown of the different seller types:

1. Normal Seller

• Who They Are: This category is open to everyone, including individuals and businesses.
• What They Sell: Normal sellers can sell their own brands or resell other brands (new or used).
• Criteria: No minimum criteria required to start selling.
• Benefits: Access to the basic tools and features provided by Shopee for managing listings and orders.

2. Preferred Seller

• Who They Are: Preferred sellers are selected by Shopee based on their performance and service quality.
• Criteria:
  • Unique buyers in the last 30 days: ≥ 35
  • Net orders in the last 30 days: ≥ 75
  • Chat response rate: ≥ 85%
  • Shop rating (all-time): ≥ 4.7
  • Current number of seller penalty points: ≤ 1
  • Product authenticity: 100%
• Benefits:
  • Preferred seller badge and “Shopee 100% Authentic Guarantee” tag.
  • Access to Shop Ads.
  • Visibility in the Preferred seller filter.
  • Extra Shopee-sponsored vouchers during big campaigns​

3. Preferred+ Seller

• Who They Are: Top-performing Preferred sellers.
• Criteria:
  • Chat response rate: ≥ 95%
  • Shop rating (all-time): ≥ 4.8
  • Late shipment rate: ≤ 10%
  • Non-fulfillment rate: ≤ 5%
  • Net orders in the last 30 days: ≥ 75
  • Unique buyers in the last 30 days: ≥ 35
  • Product authenticity: 100%
• Benefits:
  • Exclusive Preferred+ badge.
  • Up to 15% discounts on Shopee Ads top-ups.
  • Early access to new Shopee features​

4. Shopee Mall Seller

• Who They Are: Brand owners and official distributors.
• Criteria:
  • Must be invited or apply and meet Shopee’s stringent criteria for brand authenticity and service quality.
  • Provide 100% authenticity, 15 days return, and free shipping on orders above a certain amount.
• Benefits:
  • Shopee Mall or Mall badge.
  • Access to a larger audience and promotional opportunities.
  • Higher trust and visibility among customers​

Guide to Sell on Shopee Malaysia

Step 1: Sign Up

Go to https://shopee.com.my/, click “Sign Up” on the top right to register for a Shopee account.

Step 2: Create an Account

Fill in your phone number and click ‘next’ to receive a 6-digit code via SMS for verification purpose. Alternatively, you can choose to sign up with Google or Facebook. 

Step 3: Verified Account

Verified your number and setup the password

Step 4: Go to Seller Centre

Once the password is created, go to Shopee Home Page and click “Seller Centre” on the top left of the page or visit seller.shopee.com.my/account/signin.

Step 5: Seller Registration

To get started, you need to register as a seller by providing the necessary information.

Step 6: Choose The Right Seller Type

There are 2 types of sellers, prepare the information needed before filling up Seller Information on this page:

Individual Seller: to provide valid personal identification documents during your application, such as IC number, copy of IC, Tax Identification Number (TIN)

Registered Business Seller:  to provide valid business documents during your application, such as Business Registration Number (SSM), upload registration of Business (SSM Cert/ Borang 9), TAX Identification Number (TIN), SST Number (if you have registered).

Step 7: Setup Shop Info

Next to setup your Shop Information, shop’s name must be unique.

Step 8: Shipping Channel

Choosing the right shipping channel is crucial for providing a seamless shopping experience on Shopee Malaysia. The recommended shipping channels and settings for optimizing your shipping process.

The shipping channel details.

Step 9: Shop Info Submitted Successfully

Once the necessary info is submitted successfully, you can proceed to add your first product on your Shopee shop.

Step 10: Add Product

Shopee new product listing feature will guide you step by step to complete a product listing.

Check more about product listing via this link

https://seller.shopee.com.my/edu/category?sub_cat_id=34

The different between 1:1 image and 3:4 image as below:

Step 11: Completed 1st Product Listing and Go to Seller Centre

After completing your first product listing, Shopee will direct you to your Shopee Seller Centre, this is where you can manage your order, product, marketing, customer service, finance (income, balance & bank account), data (Insights) and your shop information.

Step 12: Bank Account

Never forget to add your bank account to receive income from Shopee.
Go to Finance > Bank Accounts for the setting.

Congratulations! You are ready to sell on Shopee.