Image sources: Tech In Asia.
The Summary:
- Alibaba has invested an additional US$230 million into its Southeast Asia-focused ecommerce platform, Lazada
- This recent funding is Alibaba’s first injection into Lazada this year. In 2023, Alibaba invested over US$1.8 billion into Lazada.
- With this investment, Alibaba’s total investment into Lazada since 2016 amounts to roughly US$7.7 billion
- Alibaba first invested in Lazada in 2016 with an investment of US$1 billion, taking a controlling stake in the company.
- Lazada launched its Choice offering last year, a platform that competes with Temu and Shein in terms of low-cost offerings.
- Alibaba said the Choice platform helped AliExpress – its global ecommerce marketplace – log over 60% order growth in the quarter ending December 2023 compared to the previous quarter.
#Lazada #Alibaba #Marketplace #Investment
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