Shopee FHR Update Effective 1 October — What Zetpy Sellers Must Know
Shopee is rolling out a change to its Fast Handover Rate (FHR) requirement starting 1 October. If you’re a seller using Zetpy (or thinking of becoming one), this update has real implications for your operations, your visibility, and your ability to benefit from Shopee’s seller programmes.
Here’s a breakdown:
🔎 What’s Changed in FHR
Shopee’s updated FHR policy means:
-
The required threshold for what counts as “fast handover” is higher or more strictly enforced.
-
Shopee is tightening up handover time windows – i.e. when orders must be handed over to couriers after they’re confirmed. Delays will now more immediately impact your FHR score.
-
More frequent monitoring of FHR. Rather than forgiving occasional delays, Shopee will check performance more often and may penalize sellers who fall below the required rate.
-
Failing to meet the updated FHR can lead to losing benefits, such as preferred seller status, eligibility for campaigns, priority in search or listing exposure.
⚠️ Why This Matters – The Impact for Zetpy Users
For Zetpy sellers, the new FHR rules affect you in several ways:
-
Risk of penalties for late handover
If your fulfilment staff or logistics partners delay handovers, even by a little, the stricter FHR can lower your score, which may reduce your store’s visibility or eligibility for Shopee buyer programs. -
More pressure to be consistent
Because Shopee is checking more often, you can’t just play catch-up. Poor performance on a few days may drag your average down. -
Importance of stock and order accuracy
Misplaced inventory, overselling, or order processing delays all contribute to slower handovers. These risks are magnified under the new policy. -
Impact on growth & campaigns
If you lose your badge or fall below Shopee’s performance cutoffs, you might miss out on promotional campaigns, campaign coupons, or preferential listing positions – all of which drive sales.
🚀 How Zetpy Helps You Stay Above Shopee’s New FHR Requirements
The good news? Zetpy is built to help you meet and maintain high FHR standards. Here’s how Zetpy supports you:
| Challenge | How Zetpy Helps |
|---|---|
| Delay in order processing | All Shopee orders sync properly into Zetpy, so you can see and act on them quickly. |
| Overselling / inventory issues | Zetpy keeps stock levels synchronized across all your channels (Shopee, Lazada, etc.), reducing mismatches that lead to order delays or cancellations. |
| Tracking and visibility | You can monitor order status and ship by time dates directly through Zetpy dashboards so you know arrange accordingly to avoid missing out the deadline. |
| Consistent performance | With faster, more reliable systems, you’re better positioned to consistently meet FHR thresholds. |
✅ Key Actions to Take Now
To stay compliant and keep your Shopee shop in strong shape, here are steps to take immediately:
-
Check your current FHR score in Shopee Seller Centre. Identify how far you are from the new minimum.
-
Map out your order-handling workflow (from order confirmation to packing to courier handover). Identify weak points or delays.
-
Ensure inventory is accurate and synced before the 1 October change. Avoid stock outs.
-
Set internal deadlines – e.g., orders confirmed by noon must be handed to courier same day; ones after cutoff have clear next-day protocols.
-
Use Zetpy features fully – order sync, inventory sync, dashboard. If you haven’t explored all, now’s a good time.
-
Monitor weekly – don’t wait till month-end. Watch FHR trends and address dips immediately.
💡 Bottom Line
Shopee’s new FHR rules are designed to push sellers toward faster, more reliable order handovers. For sellers who don’t adapt, the consequences could be visible: lower visibility, loss of perks, or less sales. For Zetpy users who lean into automation, streamlined workflows, and consistent monitoring, this change is an opportunity – to outperform, to qualify for preferred seller programmes, and to build stronger buyer trust.
👉 For more informations, please visit here.
